With notebooks and flip cameras in hand, Professor Tamer Cavusgil’s Maymester class stepped out of their hotel and on to the pavement of bustling Taksim Square, wondering where their 10 days in Istanbul would take them.
Born out of the Center for International Business Education (CIBER), which is housed in the Institute of International Business, the idea for a media, journalism, and business in a global world course stemmed from unusual sources. Cavusgil said that inspiration for the program came from conversations with Phil Bolton, publisher of GlobalAtlanta, and Brad Ferrer, executive vice president of finance and administration at CNN Worldwide.
“They were talking about how important it was for students to have international experience and exposure to international business knowledge,” said Cavusgil, who is executive director of CIBER.
The course featured a unique curriculum of both journalism and business with a specific focus on emerging markets.
“The emerging market focus gives students not only exposure to international business and aspects of business in media, but also how these phenomena take place in emerging markets – which are transformational settings,” said Cavusgil.
The first two weeks were spent at GSU, studying the fundamentals of global journalism and business journalism topics. Next came the immersion in an emerging market setting.
This year’s destination was Istanbul, Turkey. Paula Huntley, business manager of the Institute of International Business and a primary organizer of the trip, said the impact of the immersion on the students was striking.
“They went one way, but came back totally different, with eyes wide open,” said Huntley.
While in Istanbul the students visited Coca-Cola Eurasia, UPS, CNN, and Turkcell, among other firms.
As the students returned to complete their final projects and reflection papers, Huntley heard multiple students comment on the trip.
“We heard more than one student come back saying ‘this had a major impact on my life,’” said Huntley.